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How To: Shopping Cart Abandonment Emails
Everyone in the retail industry knows their business depends on the whims of consumers, especially when it comes to online shopping. People often browse a website, load their digital shopping carts...
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Utilizing Triggered Emails
In a recent blog, we presented marketers using Big Data with an even bigger question: you have an infinite amount of data at your disposal, what are you going to do with it? Now that you have had...
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Here We Go! News and Events You Can Use
The Facts Don’t Lie About Email Personalization Here is the news about why you should be using personalization all in one place. If you’re not convinced after reading this that you should be doing...
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Part I: Get Smart, eCommerce Marketers!
In the first days of email, the focus was on sending as many messages as possible to as many people for the lowest possible cost. My, how the digital marketing perspective has changed! Soon we began to...
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Part II: Get Smart, eCommerce Marketers!
Getting to know your subscribers and personalizing the messages they are sent is important in digital marketing, including in eCommerce. You may have a lot of data on your hands, but you need to...
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How Testing Can Dispel Your (Shopping Cart) Abandonment Issues
When you create and send shopping cart abandonment emails, it’s important only to test a specific element of the email at one time. Even if you change the call to action, color scheme and layout of the...
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A Subscription Anniversary Campaign Series, True Citrus Style
Spray and pray. It used to be a technique that worked in email marketing: Just send an email to a bunch of people on a list and cross your fingers you’d get some kind of return on investment from it....
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Helpful Hints for eCommerce Marketers
Email has the potential to drive huge ROI for retailers, depending on how they use it. With the right data, personalization and automation, marketers can engage with customers and send them relevant,...
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Our Best Resources for Retailers
Retail marketers face the ever-growing demand from customers to provide more and more personalized content. Using email to provide these hyper relevant messages to customers is the way to go. We’ve...
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Save the Abandoned Carts!
We love email. It produces the most ROI out of any other marketing channel. And it’s the best way to get online customers who abandoned their shopping carts to come back and seal the deal. If you don’t...
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